BAHA MAR BRANDING
As a Graphic designer at Mod Op, I helped launch Baha Mar, a new Caribbean resort destination featuring three luxury hotels.
We started with strategy and positioning, working our way up to a $25m global launch campaign and the tagline,
'Life Spectacular'. In the subsequent years, we served as the brand guardian and AOR,
producing everything from omni-channel marketing campaigns to restaurant logos and in-room videos,
all the way down to the resort maps they hand out to guests upon arrival.
Baha Mar Digital Marketing Campaign
Baha Mar Airport OOH Campaign
Baha Mar Airport OOH Campaign II
Baha Mar Airport OOH Campaign III
Baha Mar Billboard OOH Campaign
Baha Mar Campaign offer Website UI design & Instagram Carousel Design
Baha Mar Media Kit & Brochure design
Baha Bay Waterpark Branding Design
RESULTs
Campaign drove 18+ million website visits between 2018-2019
Resulted in over $60M booked on-line
Baha Mar reached max capacity 6 months after campaign launch
Resort revenue grew +40% from 2018 to 2019
Baha Mar contributed 12% of Bahamian GDP 2020
Resort sustained 5,000+ jobs in 2020
Credits
Design & Art Direction: Anya Ermakova, Yisak Kuo, TJ McCormick, Toni Ichikawa, Kara Chun, Mia Park
Agency of Record: Mod Op
Account Directors: JC Addison, Cory Becker
Baha Mar SVP Marketing: Karin Salinas
Live Action Directors: Wade Brothers, Transit Pictures
Photographers: Jerry Balderas, Wade Brothers
Editor: Noah Wehle